The “Unspoken” Secret To Automatic Affiliate Marketing Profits!
July 3rd, 2009 by daybydayBefore you jump into the marketplace and start to promote your amazing
and irresistible offer, it’s critical that you take a moment to understand the
difference between MARKETING and SELLING. This difference is what I call
the “Unspoken Secret” to automatic affiliate marketing profits.
What’s the difference?…
MARKETING is identifying a group of people with a specific problem, letting
them know that you can solve the problem, and telling them where they can
get details about the solution to the problem.
SELLING is providing specific information about the solution to people who’ve
expressed an interest in the “MARKETING MESSAGE”, so they can decide if
they want to buy the solution being offered.
You see, MARKETING is about GETTING PEOPLE TO LOOK at what you have
to offer. SELLING is about HELPING PEOPLE DECIDE TO BUY what you have
to offer.
Again, MARKETING is about GETTING PEOPLE TO LOOK
SELLING is about HELPING PEOPLE DECIDE TO BUY
Here’s an example. If I say to you…I own company ABC and we make shoes that let you walk
on water, if you’d like to know more please provide your name and email
address and we’ll send you complete details OR enter your name and e-mail
address to enter our web site that provides full details on this
fantastic new product. THIS IS MARKETING!
NOW, When you enter your name and email address to get the details mentioned
in the “MARKETING MESSAGE”, or you access the product web site, you
discover that the shoes are $250, that one size fits all, that they come with a
lifetime guarantee, that they’re endorsed by a famous athlete, etc., etc,.
THIS IS SELLING!
Here’s the bottom line, if someone provides you with contact data so they
can look at what you have to offer, then the MARKETING task is done. It’s
over. You have a prospect!
The SALES task, on the other hand, is the responsibility of the company that
supplies the product or service (the solution) being marketed. When the
company, (that delivers the solution) provides enough compelling
information for prospects to determine that their desired result/problem can
be achieved/solved through buying the product or service, then prospects
become customers and as marketers we get paid because a sale has
occurred as a result of our marketing activity.
This is NOT to say that Marketer’s don’t play a role in the sales process. We
do. Our job is to keep the marketing message in front of the prospective
buyer, so the sales message can do the selling.
The reason that many people fail to make money online is that they’ve been
conditioned to believe that it’s their responsibility to SELL a given product or
service, and while that plays a part, your primary responsibility is to
MARKET.
So, here’s the take away… The unspoken secret to automatic affiliate marketing profits is to
understand the critical distinction between MARKETING and
SELLING, as revealed in this report.
Now that you’ve joined the buy Allegra online group of marketers who KNOW
“The Unspoken Secret”, APPLY this secret for inevitable results and maximum effect.
Wayne Brooks aka Coach Cashflow is an Affiliate Cash Secrets Expert, Guerrilla Information Marketing Certified Trainer candidate, and Founder of YourOnlineBusinessAdvisor.com a Web-based home business development consulting, education, and marketing firm. Feel free to distribute this article in any form as long as you include this resource box. Learn more by visiting www.YourOnlineBusinessAdvisor.comwww.YourOnlineBusinessAdvisor.com